Store Audit Report
Seller: Sample Seller (example) · Marketplace: Meesho (example) · Category: Women kurti (example)
1. Listing quality score Example
62/100
example
example
Score ek simple checklist se banta hai (title, images, details, variants). Ye marketplace ka official score nahi hai.
2. Title / keyword gaps
Abhi ka title
Kurti for women new design
Kya missing hai
Fabric, pattern, sleeve, occasion
Suggestion
Women Rayon Printed Straight Kurti, 3/4 Sleeve, Daily Wear
Abhi ka title
Best quality combo set
Kya missing hai
Combo me kya hai, kitne piece, colour
Suggestion
Pack of 2 Cotton Kurti Combo, Blue & Pink, Regular Fit
Abhi ka title
Trending kurti 2026 sale
Kya missing hai
"Sale/Trending" jaise words kaam ke nahi, product detail nahi
Suggestion
Women Georgette Embroidered A-Line Kurti, Festive Wear
3. Image checklist
- ✓Main image clear hai, product poora dikh raha hai
- ✓Alag-alag angle ki photos hain
- ✗Fabric ka close-up nahi hai
- ✗Size / fit samjhane wali image nahi hai
- ✗Kuch photos me text / watermark zyada hai (category rules Seller Panel me check karein)
- ✓Colour asli product jaisa dikh raha hai
4. Pricing vs shipping check
Kya dekha
Selling price aur shipping charge saath me
Example finding
Ek SKU pe shipping zyada lag rahi hai, buyer ko total price mehenga dikh raha hai
Suggestion
Packet size / weight dobara check karo, phir price set karo
Kya dekha
Settlement ke baad margin
Example finding
Do SKU pe returns ke baad margin bahut kam bach raha hai
Suggestion
Profit calculator se har SKU ka asli margin nikalo
5. RTO risk notes
- !COD orders me RTO aksar zyada hota hai — kuch pincode/area me pattern dikh raha hai (example)
- !Size galat hone ki wajah se returns — size chart aur clear karna chahiye
- ✓Dispatch time theek hai, late dispatch ka issue nahi dikha
Apna RTO nuksaan khud check karo: RTO loss calculator.
6. Ads check
- ✗Saare SKU ek hi campaign me hain — kaun sa SKU kama raha hai, pata nahi chalta
- ✗Kam margin wale SKU pe bhi ads chal rahe hain
- ✓Budget daily limit ke andar hai
7. 5 action items
- Top SKU ke titles me fabric, pattern aur use-case wale keywords daalo.
- Har listing me fabric close-up aur size/fit image add karo.
- Zyada shipping wale SKU ka packet size/weight check karke price dobara set karo.
- Jin area/pincode me RTO zyada hai, unka pattern track karo aur size chart clear karo.
- Ads ko SKU-wise todo; kam margin wale SKU ke ads roko ya kam karo.